Why You Need To Be Email Marketing ASAP!

Hey Loves, Today we’re talking about the importance of building your email list. Plus you’ll get 100 topic ideas to start emailing that list!


Hello again Loves ♥♥


Since one of my specialties is email marketing in this work from home journey of mine, I figured it was time to create a post about the importance of building your email list and how to go about it. I think some people don’t, because they don’t understand the importance of the strategy or simply don’t know how.


If you still need help getting your list building or funnel efforts off the ground, check out my services page and contact me for assistance where you need it 🙂


So let’s dive in…


I’m sure you’ve heard it over and over! You have to build your email list. This is absolutely correct! If you’re not collecting emails, you’re leaving money on the table, simple as that!


Having someone’s email address means having direct personal access to them. This in turn means that anytime you have a new product, service, course or event, you can directly let your audience know and give them a chance to support you.


Remember this though…


Don’t just sell! That’s not a good business practice to get used to and it’s not fair to your followers. They’ve joined your list because they felt some sort of connection to your content and what YOU CAN OFFER THEM not WHAT YOU CAN GET FOR YOURSELF.


Regardless of your intent, that was theirs!


If you have a list, you have a golden opportunity to establish real relationships and build trust! Take advantage of that. You know yourself, I’m sure you can think back to the last email that you received and actually opened.


If you read all the way through it, think about why you did. Are you familiar with the brand who sent it, do they usually appeal to your emotions, have you seen their dog or their kids or heard some inspirational story about their life?


I’m sure you probably have. Take that knowledge and implement it in your business. Strike an 80/20 balance when email marketing. 80% of your content should be you educating, informing and entertaining your audience, while only 20% should actually be sales content.


Give a little bit of information or a sneak peek inside your world, use humor and your genuine voice to appeal to your audience. I’m not telling you to go super-personal in your emails, but do you need to add a human touch.


Tell a story about your own journey (as it relates to your content), a story of triumph or even just share some fun facts.


I’m a fan of having an email series ready to welcome your new tribe. In this specific set of emails, consider the importance of building your bond. This is where you want to start making those connections.


Be strategic about all of it, this is is why I want to stress “as it relates to your content.” Try to get creative about working in a few personal tidbits to your overall content strategy. Once you’ve established some trust there, move on to establishing your expertise.


You want to educate to establish your expertise and authority in your field. Send content that teaches your audience about your business niche. Let them know why it’s important, let them know what it means, let them know why it’s beneficial to them.


Use statistics if it’s suitable. Provide resources. Provide other peoples’ content as it applies to the subject and do some fun things like contests. This is where you really want to add value to them for even giving you their email in the first place.


Then, and only after you’ve done these things, you can begin to sell. But even when you do this, be sure you’re selling a quality product that will still benefit and add value to their lives.




Now, how do you start actually building that list?


Well, first you need to choose an email provider. Some common ones may be MailChimp, MailerLite, GetResponse, InfusionSoft, ConvertKit, Constant Contact…just to name a few 🙂


Then you can create forms to capture the emails. Once you’ve done that, you need to add these forms to places your audience will be.


Here are some methods…


Add a subscriber form to your blog and your Facebook Business Page. You can have an embedded form that stays in place, like in a side widget or a footer, that’s always available to collect emails.


Add a pop-up form to your blog. You should also have a pop-up that will catch your readers attention, giving them an option to subscribe. There are various form options from banners to boxes and full page pop-ups. It all depends on your email provider and which options you choose.


Give something away. You can create a landing page offering to give away something for free in exchange for email addresses. This could be an ebook, PDF or graphics. Use your imagination but keep it relevant to your niche. If you’re unsure on how to build a landing page, let me know and I’ll create a resource for you on that too!


So now what?


If you have your list and you’re not sending emails, start now! Whether you have 5 followers or 500, start nurturing your list ASAP!
If you don’t have any ideas about what to send, check out this NEW FREE DOWNLOAD that I’ve created for youguys with 100 topic ideas to send out to your list! I’ve got something for everyone!


100 Topic Ideasto NurtureYour Email ListCOVERPNG



Whether your target audience is in personal finance, event planning, other bloggers, parenting and more, I’ve got you covered. I have something extra for people who target other bloggers!


Check it out and start benefiting from your list. If you have any input on this marketing strategy, feel free to comment below, I’d love to hear your thoughts and everyone can benefit from all of our diverse insight!


Best to you, Shante ♥



Author: Shante Stoner is a homeschooling mother, solopreneur and health and fitness wannabe. She started a business from home where she specializes in creating email collection funnels and blog post writing. She loves her adventures with family and trying to get her business to take off. She’s blogging the journey and any info she feels will help others on theirs.



How to Increase Your Productivity

Increase your productivity by delegating unnecessary tasks.

When you start your own business, of course you have a sense of ownership and protection over your work; as you should. However, if you’re doing something right and you’re maintaining a steady income, there may come a time when everything will become too much for one person to handle alone.
When you get to that stage in your business, that’s when it’s time to delegate. Delegating unnecessary tasks, or tasks that don’t need to be done by you, will highly increase your productivity.


Why? Because, this will allow you to spend more time on those jobs that require your expertise and skill.


How do you delegate your tasks? Because of the awesome technological advances we have at our disposal, you actually have a few options on how to go about this part.


One of the most common ways to do this today is to hire a virtual assistant. You’re definitely not obligated to hire someone that is remote, who you may never meet, but it is a very easily accessible option.


Depending on your trade, you can find a virtual assistant for just about any administrative task these days. Whether you need a bookkeeper, someone to update a website, take over your social media or write blogs for you to keep your site updated, you can find someone to fit your specific needs.


You can look for someone online via Craigslist, FIVERR, Upwork, various Facebook Groups. You can even ask around. You may have friends who know someone who is a virtual assistant.


If you’re more traditional and would prefer someone to physically help you out, or if that’s what your trade requires, you can scout out some local talent.


You could post openings on Craigslist, Facebook local job boards or even get really traditional and hang a sign in the window.


The point is not about where you find your help, just that when it’s time, you do it.




One thing to remember, as you’re working, create systems. I mean document them. It may seem tedious in the beginning but if you should ever need help, it’ll be a life saver.


You need to have documents of procedures in place to make for a smoother transition when you’re going to bring someone on board.


You want things to be clear across the board and make sure that everyone is on the same page. You’ll need everyone to be following the same rules and have clearly defined roles.


You don’t want to build this amazing empire and then watch it fall because you tried to do everything and be everywhere. You specialize in something so do that thing and do it well.


You can either do one thing really great or several things OK.


If you’ve got an overflow of work, get your productivity up by asking for help and start delegating.


If you have a blog and you’re getting overwhelmed with research and writing, need a break or are headed for a vacation, you can Contact Me for some assistance 🙂


Have a great, productive week guys!


Best to you, Shante ♥



Author: Shante Stoner is a homeschooling mother, solopreneur and health and fitness wannabe. She started a business from home where she specializes in creating email collection funnels and blog post writing. She loves her adventures with family and trying to get her business to take off. She’s blogging the journey and any info she feels will help others on theirs.

Why You Need a Content Calendar!

Why you need a content calendar and how to get yours started today!

Hello Loves!

Have you ever decided to sit down to your computer and be productive and get lots and lots of work done? But then you sit down and you’re randomly checking social media accounts and post any old thing for your business accounts!

I think we can all agree that we have.

A few things to note here…

Regardless of your business, be it products that you’re selling or a service that you’re offering, marketing on social media IS in your best interest.

The issue that tends to surface lies in where to be on social media and what to post.

This is exactly why you need a content calendar. You will save time, money and your sanity. Once you have a proper calendar in place, you’ll see your productivity increase and hopefully your bottom line!

Once you have a content calendar in place you will:

  • Set goals
  • Establish a strategy
  • Understand which platforms you will have accounts on
  • Know what you will be posting
  • Know which days you will be posting and
  • Know what times you will be posting

Then all you have to do is pull it open, see what’s on your schedule for the day and bam, get to it!

How can you create one of these beauties for your company, keep reading my friends 🙂

I’m going to give you a rundown of how to create a calendar using Excel (Video coming soon ~ look out for it).


1 ~ First thing’s first, sit down and write down your company’s goals for being on social media. We’re going to tackle a great strategy first.

Is your goal to engage with more followers, gain more followers, establish yourself as an authority in your field, etc.

Once you have your list of goals, decide how you will go about achieving those goals, on which platforms. This is where you cut out the platforms that do not help with reaching the goals in your strategy.

For example: If your goal is to gain followers on Instagram, and this is your only goal, you have no reason to spend time on Pinterest right? Right.

If your goal is to engage with your followers and your following is on Facebook only, LinkedIn may not be a factor.

An important factor to consider here as well, is your audience. Know who your customer is and where they are on social media so that you can be there to greet them 🙂

If you find your goals will need for you to be on more than one platform, this is fine. Write it down.

2 ~ Now that you know which platforms you’ll be using, do some research to determine what the best time is for posting on those platforms.

Keep in mind that on some platforms, such as Instagram, Twitter and Facebook, it’s perfectly fine to post more than once in a day and may even be recommended.

Keep in mind that certain days may call for different times to post.

Once you know which times are best for each platform, write it down.



3 ~ At this point, I’d dive into Excel to create my skeleton of the plan.

Make a row (going across) with the names of each platform you will be on.

Then go one row down and create titles under the name of each platform, for DATE, TIME and CONTENT.

Now, in columns (going down) furthest left, begin to enter DATES for each day of the week, enter the day of the week in it’s column under the title and enter the time you will post on that day, in that platform.

4 ~ Now that you have your skeleton, you’re going to fill in what you will be posting specifically, on each date. (I highly recommend creating your calendar month-by-month to start out)

Do some research for post ideas. Pinterest is awesome. You can check out my Pinterest account under the Social Media Tips Board for some different ideas across different platforms. CLICK HERE!

Along with some ideas you find, decide which days you want to use for promoting your product or service, decide if you’ll be running a contest what content you’ll be posting on which days to prioritize that. Decide when you want to post something funny or an inspirational quote, etc.

Keep in mind, social media is for being social. Follow the 80/20 Rule to avoid spamming your followers.

80% of your content should educate, entertain or engage, 20% is for promoting your service or product.

Remember, this content should be aligned with your goals.

Back to our example of wanting to engage with followers more. You may want to say that on Wednesdays at 8am on Facebook I’m going to find 5 followers, go to their pages and like at least one of their photos and comment on at least 3 posts.

This is actively working to engage more.

5 ~ Clean up your spreadsheet and make it easy to read.

I’m big on color coding. Have your headers, titles, day of the weeks, time and content in different shades so that you can clearly glance at your calendar easily know your job for that day.

Check for typos, make sure everything makes sense and is cohesive across all channels.

That pretty much sums it up!

I know it seems tedious and it WILL be time-consuming but it will be well worth it in the end.

Once it’s done, it’s done and for future months, you can just start a new tab for the new month and then copy and paste your sheet but change the content and dates to fit your new month’s plans.

I’ll attach some photos of my calendar so that you can see my method in action.

If you feel like you definitely need a clear strategy and a great calendar for yourself, or even for your virtual assistant but you’re not up for creating it on your own, feel free to reach out to me.

I’m running a huge sale on creating content calendars for fellow entrepreneurs to get the ball rolling on clear marketing efforts!




I think I’ve rambled enough for one post, I hope you find this helpful. Feel free to comment below if you have any questions for me or if I’ve missed anything.

Happy planning guys!

Best to you, Shante ♥ 



Author: Shante Stoner is a homeschooling mother, solopreneur and health and fitness wannabe. She started a business from home where she specializes in creating email collection funnels and blog post writing. She loves her adventures with family and trying to get her business to take off. She’s blogging the journey and any info she feels will help others on theirs.

Don’t Give Up!

Some motivation to keep going when you don’t feel like you’re up for it.

Whoa! What a ride!

Trying to start your own business, while trying to raise awesome and productive little people, while trying to maintain a home, while trying to maintain your sanity is literally just like a roller coaster ride! Getting dizzy just thinking about that blend.

You just kind of ride the waves and hope it ends up like you see it in your mind. This is kind of like homeschooling in general. You see it a certain way in your mind and then it plays out waaaaayyyy different! Lol! You gotta learn to laugh it off and keep moving.

Trying to start a business from home is similar. It’s like, in your mind, you have this picture of how it will play out and then it’s not quite like that in reality. You think, I’ll be independent, no boss, I can work from wherever I want to, whenever I want to, working in PJ’s, taking breaks when I feel like it, all that jazz.

While some of those things are reality, there is a bigger reality. There are so many more things you have to do on the back end before that little business of yours should see the light of day.

While not super painful, it’s time consuming. Then you have to create some sort of strategy because “just wingin’ it” doesn’t cut it. Trust me, I made that mistake, don’t do it!!!

Then you need a genius marketing plan, and then you actually have to implement it. Don’t skip that step, lol!

Don’t forget, you actually need clients, paying clients to help support that business and well, keep you in business.

You have to make announcements to family and friends that you’ve started a business. This step has proven to be a little harder for me. It’s not that I want it to be a secret, by any means, it’s just weird for me to talk about myself in that way.

A few days ago I was just talking to another homeschooling mom who is awesome and started a social media management business. She asked me how business is going and I told her “slow.” I was like, I know what I can do and I know that I can do it well, but I have a problem with actually talking about myself to other people and I think it’s holding me back.

In the midst of all of this, I have to stay on top of my twins about their lesson  plans and oh yeah, actually teach them, lol! They’ve made some wonderful strides this year though so I feel like I’ve done something right, yay!

Even though, I’m on this constant roller coaster called my life, I’ll have to figure out how to overcome these little tibits of mind games that are holding me back. I know that I have something to offer that people need, and that some people don’t want to do on their own and that I can do well.

So, I need to keep moving and just like I said in this blog title “DON’T GIVE UP!!!” I’m speaking to myself first and anyone else who’s listening. If you have something awesome that you want to accomplish, don’t let doubt, fear or failure hold you back.

Fake it til you make it if you have to. Don’t start and then turn back because you’ve hit a road block that it seems like you can’t move. Don’t throw all of your hard work down the drain. There is a way through, just figure it out.

If you know how I can get through mine, please do share!!! Any mind tricks I can reverse for myself or anything that’s worked for you, I’d love to hear it, honestly.

Until we meet again, here it goes! This is me, not giving up! And you don’t give up either! Prayers guys 🙂

Best to you, Shante ♥



Author: Shante Stoner is a homeschooling mother, solopreneur and health and fitness wannabe. She started a business from home where she specializes in creating email collection funnels and blog post writing. She loves her adventures with family and trying to get her business to take off. She’s blogging the journey and any info she feels will help others on theirs.